[ 01 ABOUT ]

I build dependable commerce systems with clarity, ownership, and scale.

Shopify Plus Solution Architect focused on building scalable architecture, leading technical teams, and delivering high-performance commerce solutions for modern brands.

I partner with founders and product teams to turn complex ideas into reliable systems that grow.

[ 02 SELECTED PROJECTS ]

Projects I took part

Built and modernized a Shopify Plus storefront on a custom theme architecture, replacing legacy Vue patterns and working across product discovery, merchandising, and core shopper experiences.

Contributed to the evolution, optimization, and stabilization of HexClad’s Shopify Plus storefront across the US, UK, EU, MX, JP, and AE markets.

Contributed to the development and enhancement of the Momofuku digital platform, focusing on accessibility, scalable content architecture, CMS modernization, and overall user experience.

Co-led the Shopify Plus replatform of Morphe, contributing to architectural decisions and leading frontend development execution across a unified multi-region storefront spanning the US, UK, and EU.

Contributed to the development of scalable Shopify Plus architecture for Hourglass Cosmetics, with a focus on advanced product customization, checkout extensibility, storefront performance, and operational tooling.

Contributed to the development of a high-performance headless commerce storefront built with Next.js

EARLIER PROJECTS

03 Occupation

Professional experience building commerce systems

Vaan

Albany, New York Remote

Senior Shopify Plus Engineer

Engineering Leadership Team Member

MAY 2024 – Present Full-time
Lead technical contributor on enterprise Shopify Plus platforms across beauty, luxury, and CPG brands. Member of the Engineering Lead group responsible for the most complex engineering initiatives, technical decision-making, and delivery of high-impact commerce solutions.
Key impact:

Delivered the Morphe Shopify Plus replatform, contributing to +24% Revenue Per Visitor and +18% conversion growth.
Engineered Hourglass Cosmetics’ Custom Palette experience, enabling dynamic product configuration and contributing to 73% inventory sell-through within 9 days.
Engineered and scaled Shopify Plus storefronts serving 200k+ daily visitors.
Designed and influenced architecture for multi-region Shopify Plus ecosystems spanning US, UK, EU, MX, JP, and AE markets.
Designed reusable Shopify 2.0 architecture using metaobjects, modular sections, and scalable content models.
Implemented advanced pricing, checkout, and admin workflow logic via Shopify Functions, Admin UI Extensions, and Checkout UI Extensions.
Built Admin API automations for migration, merchandising, and operational workflows.
Integrated AI-powered recommendation and personalization systems.
Drove performance optimization initiatives (Core Web Vitals, CRO, A/B testing).
Partnered with product, design, and architecture teams on system planning and delivery.
Elogic

Estonia Remote

Shopify Practice Lead

Feb 2024 – May 2024 Full-time
Led Shopify Plus technical delivery and solution architecture across enterprise engagements, combining engineering leadership, technical discovery, estimation, and pre-sales.
Key impact:

Managed and mentored a team of 4 engineers
Established architecture, code-review, and delivery standards
Owned technical discovery, solution design, scope definition, and effort estimation
Supported technical pre-sales for Shopify Plus implementations
Introduced development standards that reduced technical debt and improved implementation consistency
Translated business requirements into scalable Shopify Plus architectures
Elogic

Estonia Remote

Shopify & React Developer

May 2023 – Feb 2024 Full-time
Delivered Shopify Plus and headless commerce builds for clients across the US, UK, and EU markets.
Key impact:

Developed and extended Shopify Plus storefronts with custom feature sets and scalable UI architectures
Built React-based applications and headless integrations using modern frontend tooling
Designed and implemented third-party API integrations, including HubSoft and marketing automation platforms
Contributed to performance optimization and UX improvements across multi-market storefronts
Implemented end-to-end Cypress testing to improve deployment confidence and application reliability
• Partnered with product and design teams to deliver feature enhancements aligned with client growth goals
GenovaWebArt

Ukraine Hybrid

Shopify Frontend Developer

Sep 2021 – May 2023 Full-time
Contributed to the development and optimization of multiple Shopify storefronts across diverse industries.
Key impact:

Developed custom Shopify theme features and reusable UI components
Migrated legacy storefronts to Shopify 2.0 architecture
Implemented third-party integrations to extend commerce functionality
Collaborated on large-scale builds, supporting scalable project structures and deployment workflows
Executed SEO, Core Web Vitals, and performance optimization initiatives
Supported A/B testing experiments to improve conversion rates
Delivered tailored solutions aligned with client-specific business needs

Experiments and
side projects

Shopify Dev Helper

3D Web Showcase

I build dependable commerce systems with clarity, ownership, and scale.

[ 02 SELECTED PROJECTS ]

Projects I took part

/ Joah Brown

/ HexClad

/ Momofuku

/ Morphe

/ Hourglass

/ Jacob & Co.

EARLIER PROJECTS

Professional experience building commerce systems

Vaan

Elogic

Elogic

GenovaWebArt

Shopify Dev Helper

3d Web Showcase

Experiments and side projects

Shopify Dev Helper

3D Web Showcase

I build dependable commerce systems with clarity, ownership, and scale.

What people say

[ 02 SELECTED PROJECTS ]

Projects I took part

/ Joah Brown

/ HexClad

/ Momofuku

/ Morphe

/ Hourglass

/ Jacob & Co.

EARLIER PROJECTS

Professional experience building commerce systems

Vaan

Elogic

Elogic

GenovaWebArt

Experiments and
side projects